Digital Marketing Executive

Job Title
Digital Marketing Executive
Job Summary
We are seeking a creative and results-oriented Digital Marketing Executive to plan, implement, and optimise digital marketing campaigns that enhance brand visibility, generate leads, and support business growth. The ideal candidate should possess strong knowledge of digital marketing channels, content creation, social media management, and performance analytics.
Key Responsibilities
Develop and execute digital marketing campaigns across various online platforms.
Manage and optimise social media accounts including Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
Plan and implement SEO and SEM strategies to improve website traffic and search rankings.
Create engaging content for websites, blogs, social media, email campaigns, and advertisements.
Monitor and manage Google Ads, Meta Ads, and other paid marketing campaigns.
Track, analyse, and report campaign performance using tools such as Google Analytics and Search Console.
Generate qualified leads through digital marketing initiatives.
Coordinate with graphic designers, content writers, and sales teams to execute marketing campaigns.
Conduct market research, competitor analysis, and customer trend analysis.
Manage email marketing campaigns and customer engagement activities.
Ensure brand consistency across all digital channels.
Stay updated with the latest digital marketing trends and best practices.
Required Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
1 to 4 years of experience in digital marketing or a related role.
Strong understanding of SEO, SEM, social media marketing, and content marketing.
Experience with Google Analytics, Google Ads, Meta Business Suite, and digital marketing tools.
Proficiency in MS Office and marketing software.
Excellent written and verbal communication skills.
Preferred Skills
Knowledge of WordPress or website management.
Experience with lead generation campaigns.
Basic understanding of graphic design tools such as Canva, Photoshop, or Illustrator.
Knowledge of email marketing platforms and automation tools.
Experience with video marketing and content creation.
Ability to analyse data and optimise campaigns for better ROI.
Key Competencies
Digital campaign management
SEO and SEM expertise
Content creation and copywriting
Social media management
Analytical thinking
Creativity and innovation
Communication and collaboration
Result orientation
Employment Type
Full-Time
Reporting To
Marketing Manager / Digital Marketing Manager