Marketing Executive

Marketing Executive
Department
Marketing
Reporting To
Marketing Manager / Business Development Manager
Job Summary
We are seeking a creative, energetic, and results-driven Marketing Executive to support the development and execution of marketing initiatives that promote the company’s products and services. The role involves managing marketing campaigns, generating leads, coordinating promotional activities, conducting market research, and enhancing brand visibility.
Key Responsibilities
Marketing & Brand Promotion
Plan and execute marketing campaigns across online and offline channels.
Promote company products, services, and brand through various marketing activities.
Assist in developing marketing materials such as brochures, presentations, catalogues, and promotional content.
Coordinate participation in exhibitions, trade fairs, seminars, and industry events.
Digital Marketing
Manage and update company website, social media platforms, and online listings.
Create and publish marketing content for social media, email campaigns, and digital platforms.
Monitor digital campaign performance and prepare reports on key metrics.
Support SEO, SEM, and online advertising initiatives.
Lead Generation & Business Support
Generate and qualify marketing leads through campaigns, networking, and digital channels.
Coordinate with the sales team to convert leads into business opportunities.
Maintain and update customer and prospect databases.
Track enquiry status and marketing campaign effectiveness.
Market Research & Analysis
Conduct market research to identify customer needs, industry trends, and competitor activities.
Analyse marketing data and provide recommendations for improving campaign performance.
Gather customer feedback and market intelligence.
Vendor & Event Coordination
Coordinate with advertising agencies, printers, media partners, and vendors.
Assist in organising corporate events, customer meetings, product launches, and promotional activities.
Ensure timely execution of all marketing activities within budget.