Digital Marketing Executive

Digital Marketing Executive
Job Summary
The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, drive website traffic, and support business growth. The role involves managing online marketing channels, analyzing campaign performance, and implementing strategies to maximize return on investment (ROI).
Key Responsibilities
Develop and execute digital marketing campaigns across multiple online channels.
Manage social media accounts, including content creation, posting, and engagement.
Plan and execute SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities.
Manage Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising campaigns.
Create, update, and optimize website content to improve search rankings and user experience.
Monitor and analyze website traffic, campaign performance, and digital marketing metrics.
Generate leads through digital platforms and nurture them through marketing activities.
Coordinate with designers, content writers, and sales teams to execute marketing initiatives.
Conduct email marketing campaigns and maintain subscriber databases.
Stay updated on industry trends, digital marketing tools, and competitor activities.
Prepare regular performance reports and recommend improvements.
Required Qualifications
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
1-3 years of experience in digital marketing, online advertising, or social media marketing.
Knowledge of SEO, Google Analytics, Google Ads, and social media platforms.
Basic understanding of content marketing and email marketing.