Digital Marketing Executive

Digital Marketing Executive – Job Description

Job Title: Digital Marketing Executive
Department: Digital Marketing / Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: As per company requirement

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to plan and execute digital marketing campaigns, manage online channels, generate leads, improve brand visibility, and support business growth through digital platforms.

Key Responsibilities
Plan and execute digital marketing campaigns across multiple online channels.
Manage company website, social media platforms, and digital marketing activities.
Develop and implement SEO and SEM strategies to improve online visibility.
Conduct keyword research and optimize website content for search engines.
Manage Google Ads, social media advertising, and other paid campaigns as required.
Create and coordinate digital content including posts, blogs, banners, reels, videos, and promotional materials.
Manage email marketing and WhatsApp marketing campaigns where applicable.
Generate and nurture leads through digital marketing channels.
Monitor website traffic, campaign performance, engagement, leads, and conversions.
Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and CRM platforms.
Prepare weekly and monthly digital marketing performance reports.
Analyze campaign data and recommend improvements to increase ROI.
Monitor competitors, industry trends, keywords, and digital marketing developments.
Coordinate with graphic designers, content writers, sales teams, and external agencies.
Maintain consistent brand messaging across all digital channels.
Support online reputation management and customer engagement activities.
Stay updated with changes in search algorithms, advertising platforms, and digital marketing trends