Digital Marketing Executive

Job Summary
The Digital Marketing Executive is responsible for planning, implementing, and optimising digital marketing campaigns to enhance brand awareness, generate leads, and drive business growth. The role requires creativity, analytical skills, and a strong understanding of digital marketing channels and tools.
Key Responsibilities
Develop and execute digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising.
Manage and optimise company social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
Create, schedule, and publish engaging content aligned with marketing objectives.
Monitor website traffic and campaign performance using tools such as Google Analytics.
Execute SEO and SEM activities to improve website visibility and search rankings.
Manage paid advertising campaigns, including Google Ads and social media ads.
Generate quality leads through digital channels and support conversion initiatives.
Collaborate with design, content, and sales teams to ensure effective campaign execution.
Track key performance metrics and prepare regular marketing reports.
Stay updated with industry trends, digital tools, and emerging marketing technologies.
Required Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
1-3 years of experience in digital marketing, social media management, or online advertising.
Knowledge of SEO, SEM, content marketing, email marketing, and social media marketing.
Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and digital marketing tools.
Strong written and verbal communication skills.
Preferred Skills
Certification in Google Ads, Google Analytics, HubSpot, or Digital Marketing.
Experience with content management systems (WordPress, Shopify, etc.).
Basic knowledge of graphic design tools such as Canva, Photoshop, or Adobe Creative Suite.
Strong analytical and reporting skills.
Creative thinking with attention to detail.