FIELD MARKETING EXECUTIVE

Field Marketing Executive
Job Summary
We are seeking a dynamic and results-driven Field Marketing Executive with 1-2 years of experience to support and execute on-ground marketing activities, brand promotions, lead generation campaigns, and customer engagement initiatives. The ideal candidate should possess excellent communication skills, a proactive attitude, and the ability to build strong relationships with customers and business partners.
Key Responsibilities
Plan and execute field marketing campaigns to promote products and services.
Conduct market visits, customer outreach, and promotional activities.
Generate leads through on-ground marketing initiatives and events.
Coordinate with sales teams to ensure effective lead conversion.
Build and maintain relationships with customers, channel partners, and local businesses.
Organize roadshows, exhibitions, kiosks, and promotional events.
Collect market intelligence, competitor activities, and customer feedback.
Ensure brand visibility and adherence to marketing guidelines across assigned territories.
Prepare daily, weekly, and monthly activity reports.
Track campaign performance and recommend improvements.
Required Qualifications
Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
1-2 years of experience in field marketing, brand promotion, sales support, or lead generation.
Strong communication and interpersonal skills.
Ability to travel extensively within assigned locations.
Good presentation and negotiation skills.
Proficiency in MS Office (Excel, Word, PowerPoint).