Business Development Manager – Digital Marketing

Business Development Manager – Digital Marketing
Job Summary
We are seeking a dynamic and results-driven Business Development Manager – Digital Marketing with 1-3 years of experience to drive client acquisition, revenue growth, and strategic partnerships for digital marketing services. The ideal candidate will identify business opportunities, generate leads, build client relationships, and collaborate with internal teams to deliver effective digital marketing solutions that meet client objectives.
Key Responsibilities
Identify and develop new business opportunities for digital marketing services.
Generate qualified leads through networking, referrals, LinkedIn outreach, email campaigns, and market research.
Build and maintain strong relationships with prospective and existing clients.
Understand client business goals and propose customized digital marketing solutions.
Conduct sales presentations, client meetings, and proposal discussions.
Prepare proposals, quotations, contracts, and business presentations.
Negotiate commercial terms and close deals to achieve revenue targets.
Collaborate with SEO, PPC, Social Media, Content, and Web Development teams to develop client solutions.
Manage and maintain an accurate sales pipeline using CRM tools.
Monitor market trends, competitor activities, and emerging digital marketing practices.
Participate in industry events, webinars, and networking opportunities.
Prepare sales forecasts, business development reports, and performance updates.
Required Qualifications
Bachelor’s degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
1-3 years of experience in business development, sales, account management, or digital marketing services.
Understanding of digital marketing channels including SEO, SEM, PPC, Social Media Marketing, Content Marketing, Email Marketing, and Web Analytics.
Strong communication, presentation, and negotiation skills.
Experience in lead generation, client acquisition, and relationship management.
Proficiency in MS Office and CRM tools such as HubSpot, Zoho CRM, Salesforce, or similar platforms.
Strong analytical and problem-solving abilities.
Preferred Skills
Experience working in a digital marketing agency, advertising agency, media company, or marketing consultancy.
Knowledge of Google Ads, Meta Ads, Google Analytics, SEO tools, and marketing automation platforms.
Understanding of website development, e-commerce marketing, and conversion optimization.
Ability to manage multiple client opportunities simultaneously.
Experience with proposal writing, RFP responses, and contract negotiations.
Key Competencies
Business Development
Digital Marketing Sales
Lead Generation
Client Acquisition
Relationship Management
Consultative Selling
Proposal Development
Negotiation & Closing
Market Research
Revenue Growth Strategy
Employment Type
Full-Time
Experience
1-3 Years