Social Media Executive

Social Media Executive – Job Description
Job Title: Social Media Executive
Department: Digital Marketing / Marketing
Job Summary

We are looking for a creative and enthusiastic Social Media Executive to manage the company’s social media presence, create engaging content, increase brand awareness, and drive audience engagement across various digital platforms.

Key Responsibilities
Manage company social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
Develop and execute social media content calendars and campaigns.
Create engaging posts, captions, reels, stories, videos, and other social media content.
Coordinate with graphic designers, photographers, and content creators for visual content.
Schedule and publish content according to the planned calendar.
Monitor comments, messages, mentions, and customer interactions.
Respond to audience queries and maintain positive online engagement.
Monitor social media trends, hashtags, competitors, and industry developments.
Support paid social media campaigns and coordinate with digital marketing teams.
Track social media performance, reach, engagement, followers, leads, and conversions.
Prepare weekly and monthly social media performance reports.
Identify opportunities to improve brand visibility and audience engagement.
Maintain consistent brand messaging and online presence.
Assist in influencer marketing, promotional campaigns, contests, and online events.
Stay updated with changing social media algorithms, tools, formats, and trends.