Sales Engineer – Control Panel

Job Summary
We are seeking a dynamic and technically skilled Sales Engineer to drive sales of Electrical Control Panels, PCC Panels, MCC Panels, PLC Panels, VFD Panels, APFC Panels, Automation Solutions, and related electrical systems. The role involves generating business opportunities, understanding customer requirements, preparing techno-commercial proposals, and achieving sales targets across industrial and commercial sectors.
Key Responsibilities
Identify and develop new business opportunities for electrical control panels and automation solutions.
Meet customers, consultants, OEMs, contractors, and industrial clients to understand project requirements.
Promote PCC, MCC, PLC, VFD, APFC, Synchronisation, and Automation Panels.
Prepare techno-commercial offers, quotations, and tender submissions.
Coordinate with design, estimation, engineering, and production teams for proposal preparation.
Conduct technical presentations and product demonstrations for customers.
Review electrical drawings, specifications, and project requirements.
Negotiate pricing, commercial terms, and order finalisation.
Follow up on enquiries, quotations, and project approvals.
Maintain sales pipeline and update CRM records regularly.
Monitor market trends, competitor activities, and customer requirements.
Support payment collection and ensure customer satisfaction.
Required Qualifications
Diploma/Bachelor’s Degree in Electrical Engineering, Electronics Engineering, Instrumentation Engineering, or related field.
2-8 years of experience in sales of electrical control panels, switchgear, automation products, or industrial electrical solutions.
Strong technical understanding of LT Panels, MCC, PCC, PLC, VFD, APFC, and Electrical Distribution Systems.
Ability to read and interpret electrical schematics and single-line diagrams (SLDs).
Good communication, presentation, and negotiation skills.
Proficiency in MS Office and CRM software.
Preferred Skills
Experience in industrial automation and electrical project sales.
Knowledge of products from Siemens, Schneider Electric, ABB, L&T, Rockwell Automation, Mitsubishi, Delta, or similar brands.
Familiarity with tendering and project-based sales.
Strong customer relationship management abilities.
Willingness to travel for client meetings and site visits.
Key Performance Indicators (KPIs)
Sales revenue and order booking achievement.
New customer acquisition.
Enquiry-to-order conversion ratio.
Bid and tender success rate.
Customer retention and satisfaction.
Collection and receivables management.