Digital Marketing Executive

Key Responsibilities and Duties

The role involves a mix of creative strategy, campaign execution, and performance analysis across key digital platforms:

I. Campaign Execution & Management

• ✓ Paid Media (PPC/SEM): Plan, create, and manage effective Pay-Per-Click (PPC) campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn, focusing on keyword research, ad copy creation, budget management, and continuous optimization for high ROI and ROAS (Return on Ad Spend).
• ✓ Search Engine Optimization (SEO): Conduct keyword research, perform on-page and off-page optimization, manage link building strategies, and monitor website ranking to drive organic (unpaid) traffic.
• ✓ Social Media Marketing (SMM): Develop, manage, and execute the social media content calendar and strategy across relevant platforms, including content creation, scheduling posts, and community engagement.
• ✓ Email Marketing: Plan and execute targeted email marketing campaigns, including list segmentation, A/B testing, and performance analysis, often using platforms like Mailchimp or HubSpot.

II. Content & Website Management

• ✓ Content Creation: Write clear, persuasive, and SEO-friendly copy for website pages, blogs, social media posts, and advertising materials.
• ✓ Web Management: Update and maintain website content (text, images, products) using a Content Management System (CMS) like WordPress or Shopify.
• ✓ Collaboration: Work closely with graphic designers and web developers to create compelling digital assets and improve user experience (UX) and conversion rate optimization (CRO).

III. Analytics and Reporting

• ✓ Performance Monitoring: Utilize analytics tools, primarily Google Analytics (GA4) and Google Search Console, to monitor Key Performance Indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), and cost per acquisition (CPA).
• ✓ Reporting: Prepare accurate, detailed performance reports on all digital marketing campaigns and present actionable insights and recommendations to management.
• ✓ Market Intelligence: Stay updated on the latest digital marketing trends, technologies, and competitor activities to identify new opportunities for growth.