Product Development Manager / Product Manager – FMCG & Agri Products

Key Responsibilities

🧪 Research & Development (R&D)

• ✓ New Product Development (NPD): Lead the formulation of new FMCG products (e.g., juices, snacks, spices) or Agri-inputs (e.g., organic fertilizers, specialized seeds).
• ✓ Recipe/Formulation Optimization: Work with food scientists to improve taste, shelf-life, and nutritional value while reducing production costs.
• ✓ Packaging Innovation: Develop sustainable and shelf-stable packaging that protects product integrity during transport in varied Indian climates.

🚜 Supply Chain & Agri-Sourcing

• ✓ Backward Integration: Collaborate with the procurement team to source high-quality raw materials directly from farmers or FPOs (Farmer Producer Organizations).
• ✓ Quality Standards: Define and enforce strict quality parameters for raw agri-commodities to ensure consistency in the final FMCG product.
• ✓ Pilot Testing: Conduct field trials for agri-products or sensory testing for food products to gather real-world data before full-scale launch.

📊 Product Strategy & Marketing

• ✓ Market Mapping: Analyze consumer trends (e.g., the shift toward Organic or Clean Label products) to identify gaps in the current portfolio.
• ✓ Pricing Strategy: Work with the Accounts Executive and Sales Manager to determine competitive pricing based on COGS (Cost of Goods Sold) and market positioning.
• ✓ Regulatory Compliance: Ensure all products meet FSSAI (for food) or CIBRC (for agri-chemicals/pesticides) standards and labeling requirements.