✓Campaign Execution: Plan, implement, and monitor integrated marketing campaigns across digital channels (social media, email, web) and traditional media (print, events, collaterals).
Content & Brand Management: Create engaging promotional content, graphics, social media posts, email newsletters, and sales collateral (flyers, brochures, case studies).
✓Lead Generation Support: Coordinate with the sales team to design targeted campaigns that generate qualified inbound leads and nurture potential clients.
Market Research & Intelligence: Track industry trends, benchmark competitor marketing activities, analyze customer preferences, and identify new market opportunities.
Event & Trade Show Planning: Organize and coordinate corporate events, exhibitions, product launches, and trade shows to build brand presence.
Vendor & Agency Coordination: Liaise with external vendors, designers, printing agencies, and advertising partners to ensure timely and cost-effective campaign delivery.
Performance Tracking & Analytics: Monitor campaign performance metrics (ROI, reach, engagement, web traffic) and prepare periodic marketing reports for management.
Key Skills & Technical Requirements
Direct Marketing
Microsoft Excel
Marketing
Product Marketing
Marketing Communication
Interpersonal Skills
Presentation Skills
Negotiation Skills
Basic Computers
Field Marketing
Selling Skills
Tele Marketing
Sales
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